Apodemia is an unusual name that arouses curiosity from the first time you hear it. It is a butterfly with a traveling and fighting spirit that is characterized by the fact that it makes an annual migration from Brazil to Canada.
During the trip, due to the great effort it must make, the original butterfly loses its life after a few days, so during that time it transmits its knowledge to its offspring, who will be in charge of completing the path. It is a life lesson and a heritage that is passed down generation after generation.
And from this history of improvement, the Apodemia brand took its values, which is characterized by instilling in all the people involved in the project audacity, honesty, creation of ties with the community, evolution, commitment to youth, organic growth and a great international vocation.
Values that crystallize in exclusive design products. Unique, delicate and elegant that aim to evoke different moments, experiences and sensations for each person, and that will accompany them throughout their life. In this way, Apodemia's main source of inspiration is nature and a different way of being, feeling and living.
The origin of Apodemia arises from Jimena's own initiative who, despite having studied Advertising and PR, was always very interested in design. Since she was little she observed how her mother, an interior designer, and her father, a sculptor, promoted a creativity that was increasing.
Her first piece consisted of a headdress made with scraps of some of the fabrics her mother used, which she completed with her father's sculpture material. This first piece inspired by a butterfly encouraged him to continue, participating in various initiatives, including EGO Cibeles, the catwalk for young designers.
Our universe
Apodemia is a brand inspired by nature, but Apodemia goes beyond jewelry, it represents a universe of design, innovation, quality and elegance in all its creations.
In short, it is a way of being, an image faithful to the soul of its founder, Jimena VK, who captures this concept of life both in the designs and in the spaces of its stores and in the brand's work values.
The concept of the stores is based on organoleptics, through which the stay in the store is an experience for the senses.
DESIGN AND QUALITY
Our collections are the result of the combination of timeless design and the quality of our exclusive patented 18-karat armored gold plating. New product design every month with totally unique designs, created by hand in our workshop in an artisanal way, betting on innovation, exclusivity, freshness and youth.
Our Creative Director Jimena immerses herself in everything that catches her attention, linking nature, where she seeks her greatest point of escape, with the most cutting-edge trends in jewelry.
All our pieces are made of an alloy of noble hypoallergenic materials bathed in our own patent of 18-karat armored gold. Our patent is born from intense research to be able to offer the best possible quality in the sector.
